Persuasion Framework based on psychological research

PlusMargin Hero Infographics

Go beyond generalized marketing messages with 58 persuasion strategies, derived from research on consumer psychology. Each strategy is highly targeted, effectively persuading your target customer on a individualized level.

Request Demo
Machine Learning

Machine learning gathers data, predicting the most effective persuasion strategy and message

Using datapoints such as gender, age, and location, PlusMargin creates a persuasion profile of each unique customer. With contextual clustering algorithm, we adapt and customize persuasion styles to individual users, in specific contexts. This generates highly targeted persuasive messages that engages your customer most effectively.

Psychographic Insights & API

Built on top of our persuasion framework, each click and response of users adds to our expansive profile of your customer segments. Psychographic data transformed into powerful insights - applied to all your marketing needs across offline and online platforms.

Find out more