50 highly specific strategies to persuade consumers to take action, based on customer psychology and evidence-based research.
Every individual is consistently more responsive to a type of persuasion strategy. Instead of using a generic 'best' strategy, we find the optimal content for each individual, based on their unique customer profile.
Our persuasive strategies are weaved into content, taking the form of onsite messages and labels. They impact your customers on a deep cognitive level, appearing as a seamless feature on your website.
We guide you through an easy and speedy installation process, integrating with your existing personalisation vendors.
We have created proprietary framework of 50+
persuasion strategies, backed by evidence-based
psychological research and each verified strategy
targets precise congitive processes of
A certain persuasion tactic may work well on one user but it may backfire on another. In converting one user, you may be losing several other customer - to combat this, PlusMargin uses AI to predict what type of tactics each user is prone to and subsequently persuades them to buy using intelligent on-site messaging.